Bill Sturt told me about this adventure. Thankyou Bill. I checked it out and it does indeed look to be the Ride of a lifetime.
And Corporate Sponsor Enbridge has done an excellent job...

Can you imagine yourself riding a bike for two days through the Rockies?  This is both an adventure and an opportunity to benefit the Cancer Foundation.

We understand that 2 out of 5 people are likely to experience cancer in their lifetime. This Ride to Conquer Cancer raises money for the patients and families at both the Calgary, Alberta 
Tom Baker Cancer Centre and the Edmonton (Alberta) Cross Cancer Institute. 

To learn more, go to the website:
www.conquercancer.ca

And good luck and happy cycling to all the participants for this ride. The next ride takes place June 25 & 26, 2011.